| Gender |
| Female |
58% |
| Male |
42% |
| Age |
| Up to 19 years |
13% |
| 20 – 29 years |
29% |
| 30 – 39 years |
10% |
| 40 – 49 years |
15% |
| 50 – 59 years |
13% |
| Over 60 years |
20% |
| Where do you live? |
| 5 minutes’ drive away |
5% |
| 15 minutes’ drive away |
28% |
| 30 minutes’ drive away |
21% |
| 45 minutes’ drive away |
5% |
| Day trippers from Saxony(> 45 minutes‘ drive away) |
5% |
| Tourists from Germany |
18% |
| International tourists |
18% |
| Home country of international tourists |
| Japan |
22% |
| Czech Republic |
14% |
| Russia |
10% |
| Poland |
6% |
| France |
4% |
| United Kingdom |
3% |
| Italy |
3% |
| Other |
38% |
| How often to you visit Altmarkt-Galerie? |
| Daily |
6% |
| Several times a week: |
20% |
| Once a week |
17% |
| Every fortnight |
14% |
| Once a month |
13% |
| Four times a year |
9% |
| Twice a year |
5% |
| Less frequently |
9% |
| First visit |
7% |
| I always fi nd everything I need at Altmarkt-Galerie: |
| Fully agree |
26% |
| Generally agree |
61% |
| Tend to disagree |
12% |
| Fully disagree |
1% |
| The fashion range at Altmarkt-Galerie is always extremely varied |
| Fully agree |
35% |
| Generally agree |
45% |
| Tend to disagree |
20% |
| Fully disagree |
3% |
| What school grade would you give Altmark-Galerie? |
| Excellent |
21% |
| Very good |
67% |
| Good |
11% |
| Satisfactory |
1% |
| Poor |
0% |
| Insufficient |
0% |
At 14%, the Czechs were the second largest
group of tourists who visited Altmarkt-
Galerie last year after the Japanese. This
is not only due to the proximity of the
Czech border (which is less than 50km from
Dresden) but also the result of special marketing
measures. These include a Czech
version of the website, billboards on the
main roads approaching Dresden on both
sides of the border and the distribution of
pocket guides at the main railway station.
In addition, targeted PR activities are carried
out to ensure that Altmarkt-Galerie is
frequently mentioned in the Czech regional
press.
Back to: Report of the Supervisory Board
